My time at Sender One spanned over 4 years demonstrating and expanding my skills in multiple areas of design. Since the company was only a few years old and being the sole graphic designer I had the opportunity to produce work for various in-house departments and outreach events.
As I guide you through, this work ultimately shapes how I designed, produced, and developed content for social media, internal and outreach events, print, apparel, pitch decks, and more!
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Apparel was made for various events, seasonal, and general purposes. These are just some apparel I've created during my time at Sender One.
In 2019 Sender One announced its newest location, Playa Vista, While the facility is under construction and will not see its doors open until 2020, I was tasked to create a window wrap that would advertise to the surrounding community what was in store. The main objective was to showcase the walls of Sender One by using photos of the LAX location and keeping the layout and information as simple as possible.
I was tasked with creating the Playa Vista logo and Training Center logo since these were the upcoming locations of the Sender One company. Prior to Playa Vista and Training Center, two logos were made for LAX and Santa Ana locations before me.
The goal was to stay within the theme of lined art within a circular shape encompassing some key aspects of the surrounding area the gym is located and notable features within the gym itself.
Located in Playa Vista Runway, known to be the silicon valley of LA with Facebook and Youtube nearby, the idea of Marina Del Rey nearby gave the inspiration for sailboats.
Training Center is located in the same area as Sender One Santa Ana, complementing the Santa Ana location's logo with palm trees and shapes incorporated within the climbing walls.
Signage was designated by color, orange being towards safety hazards, while blue was for general nonhazardous information.
The purple signage was designated for Sender City, an interactive obstacle course within the gym.
These pitch decks were created for various events at Sender One. The first pitch deck was aimed at outreach sponsorship in bringing vendors and families all around to join Sender One in a family fun event. The last pitch deck was a momentous event for the Pan American Pre Qualifying Event which was a climbing competition to fill the last open spots to climb in the Olympics for 2020. This was a historical competition as it was the first Olympics to hold Rock Climbing as a sporting event.
Bouldering League is a biannual event that takes place at each location of Sender One. It encompasses a climbing competition with a number of people having fun, climbing together, and striving to be the top competitor individually and as a team.